We always work hand in hand with our clients, updating them on a weekly basis on campaign performance. Things that went well, things to improve, any red flags, and next steps. Also, we monitor performance closely on a daily basis ensuring the best budget spend and alignment with monthly goals and KPIs.
ANALYTICS & INTEGRATIONS
We take care of the implementation of the pixels, integrations with your systems and tools (Google Analytics, Google Tag Manager, Hubspot, Salesforce,…), and the measurement of campaign results.
In order to optimize campaign performance, it is important to know how to interpret the data that the tools provide us, and to be able to make decisions.
The work of data analyses occurs when we have launched campaigns and we want to get a better understanding of where we are standing in the roadmap.
ROI/ROAS
When we interpret the resulting data, it allows us to optimize the budgets invested by attributing to each channel the budget it needs based on the ROI (Return on Investment) and ROAS (Return on ad spend) that is being obtained.
