We carry out an external analysis of the ecosystem in which our client works (economic sector, competition, macroeconomic situation, etc.) that accompanies an internal analysis (digital presence, life cycle of products / or services, business objectives, etc..). With this analysis, we can define, together with the client, the path and the digital objective to be achieved.
How do we set up your online marketing strategy in your company?
The first thing we do is analyze your competition, what presence it has, what prices it offers, etc. This information allows us to detect opportunities and threats.
We analyze the current digital presence of your company, we value both the performance of the web, as well as your social channels, campaigns, etc., in this way we can identify points of improvement.
DEFINITION OF GOALS AND STRATEGY
Where should we market your solution, to what audience on which networks, with which message and how are we going to track it? Those questions are key to the goal definition and the strategy creation.
The final point of the strategic definition will be the elaboration of a complete and detailed action plan, which will give you the keys to optimizing your digital presence.
MEASUREMENT AND TABLE OF KPIS
With the action plan defined, we design a set of KPIs and key indicators to follow to ensure that the project over time.