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Power Up Your B2B Marketing With TOFU, MOFU, and BOFU Funnel Targeting

< By Kunoichi Growth >

The B2B sales cycle is often a lot longer than the B2C sales cycle. Many businesses find that it takes longer to convert a prospect into a paying customer when selling products or services to other companies (B2B) than when selling to individual consumers (B2C). There are several reasons for this which we will discuss in the guide.
We will also cover the entire process using a marketing funnel approach.

¿Qué encontrará en esta guía?

0- Intro: B2B sales cycle
1- What is a marketing funnel?
2- Why funnel is an important part of your strategy?

Funnel stages and important KPIs to take into account:

3- Top of the funnel (TOFU)
4- Middle of the funnel (MOFU)
5- Bottom of the funnel (BOFU)

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