#1 Asset Platform for an AI-powered Industrial Workforce with No Limits.
Industry: IT Services / B2B SaaS
Empleados: 51-200
Mercado: DACH
Resultados:
93
demo requests in less than 3 months
¡Spoiler de los resultados!
Our goal was to generate 30 demo requests per month and this goal we exceeded in the last month with 39 demo leads. remberg needed a reliable partner to cover lead generation until finding someone to cover it in-house.
El cliente
remberg is the #1 Asset Platform for an AI-powered Industrial Workforce with No Limits.
They offer an 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 for industrial companies who service, operate or maintain assets & equipment such as machines, energy utilities, facilities, vehicles & many more. Today, their customers manage over 1 million different kinds of assets in the remberg software to maximize asset uptime and tackle workforce shortages.
Every day, hundreds of cases & tickets are resolved, work orders are no longer scheduled using Excel but with a digital scheduling board, forms & checklists are no longer filled out by technicians on paper but digitally on a tablet, and documents such as manuals are made available digitally for customers and partners on remberg’s clients’ own service portals.
Puntos conflictivos a contratar Kunoichi Growth
remberg needed support for their marketing team, specifically lead generation (mainly GAds, Bing & Gartner).
The primary goal was to generate demo request that turn into pipeline (SALs) and opportunities
Soluciones aportadas
Onboarding and Strategy Sessions
- Kick-off session: Analysis of the project briefing. Revision of the most important KPIs, statistics and target definitions.
- More sessions to get the specific channel details.
- Review of documentation before the audit
Audit and quick fixes
Examining search ads to identify and implement quick solutions and long-term strategy goals:
- One-time check and, if necessary, setting up conversion tracking again
- Ad optimization
- Asset/extension optimization
- Monitor and adjust bid strategy
- Target group analysis and segmentation
Channel execution
- Adding new keywords
- Budget management & scaling upon request
- A/B testing ads/assets
- Manage negative keywords
- Remarketing campaigns
Resultados obtenidos
At first, the goal was to generate 30 demo leads per month within their marketing budget. But we saw a bigger opportunity and decided to aim for more qualified leads still within the same budget.
Guess what? We not only met but exceeded remberg’s goal by the 3rd month generating 39 demo leads per month and saving more than a third of the marketing budget of the target CPL!!
These demo requests converted up to 25% in opportunities impacting effectively the companies’ MRR.
What does remberg say about us
“I would like to thank the entire Kunoichi team for this successful and pleasant cooperation. On a personal level, I enjoyed working with the team and we always had a reliable and regular exchange to create full transparency. But also on the strategic side, I am pleased with our joint achievements. The defined goals were taken into account at all times and our campaign setup and structure have become more professional, as desired.”
Per Pfeifer, Head of Marketing
remberg
